
Ayodeji Raqaz
Chief Executive Officer, RED | For Africa
This is HBC.
HBC is an Africa-first diversifiedinvestment group building the most influential media platforms and businessescommitted to telling transformative African stories to Africans - throughstrategic investments in content, communication, creators, data and technology.
We are an Africa-first investment brand with a mission to to build the most influential media brands and businesses committed to telling transformative African stories to Africans - through strategic investments in content, communication, consulting, creators, data and technology.
This is structured primarily through two media groups - RED | For Africa, a network of marketing communication businesses and FourthMainland, a hub of content businesses - alongside standalone investments in media and storytelling talent, businesses and ventures from and across the continent.
Our portfolio companies are globally-competitive leaders in each of their segments - television, radio, advertising, public relations, political consulting, digital media, podcasting, content creation, print, events, film and advocacy.
Welcome to HBC.
(public relations)
(crisis management)
(digital services)
(political and government communication)
(personal branding)
(youth development)
(youth achievement)
(creator brand)
(talk show and podcast)
(mental and emotional health)
(digital media and events)
(fashion journalism).
(production)
(data and intelligence)
(investment)
(consulting)
(training)
HBC Africa

Chair

Managing Partner

Advisor

Chief Executive Officer, RED | For Africa

Chief Executive Officer, FourthMainland
Selected honours
2025
2025
2025
2024
Latest from the group



HBC Holdings
35, Adelabu Street
Surulere, Lagos, Nigeria
-
17915 NW 43RD CT,
Miami Gardens, Florida 33055
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