From co-founding media businesses as a teenager to building a portfolio spanning communications, digital content and cultural intelligence, Chude Jideonwo has spent more than two decades developing media ventures across Africa, with operations extending into 23 countries.
The Nigerian entrepreneur is expanding through FourthMainland, a media and culture group focused on turning African stories, creators and intellectual property into profitable businesses, backed by a personal commitment of at least $500,000 to Africa’s creator economy.
In an interview with Business Insider Africa, Chude Jideonwo, co-founder of RED and the entrepreneur behind YNaija, Joy, Inc. and #WithChude, discussed building multimillion-dollar media businesses, the challenges of profitability and his ambition to create an African media group that can thrive beyond its founder.